SVP, Chief Marketing Officer, New York Life Insurance
Amy Hu is a Senior Vice President and Chief Marketing Officer at New York Life Insurance Company. She is responsible for developing and leading the company’s overall marketing and brand strategy and overseeing all aspects of performance marketing, digital, analytics, brand, sponsorships, field marketing and MarTech and AdTech to drive continued growth.
Previously, Ms. Hu spent more than 12 years at H&R Block where she was responsible for TV, digital, web, and sponsorships driving significant traffic to retail outlets and online tax preparation. Under her leadership, H&R Block’s team saw double-digital profitable revenue growth. She led the H&R Block digital marketing technology implementation, which was a key factor in new client growth.
Ms. Hu received a B.A. in Philosophy, and History of Math and Science from St. John’s College.